The company converts 230 containers to immersion cooling at Wolf Hollow site, boosting efficiency without additional power consumption.
January hashrate remains stable despite industry competitors like Riot seeing increased mining volume through optimized strategies.
The strategic focus shifts to sustainable expansion in 2025, prioritizing low-cost solutions and technological upgrades for long-term growth.
MARA Holdings (NASDAQ: MARA), a global leader in digital asset mining, has recently provided key updates on its Bitcoin mining operations for January 2025. According to a , the company reported a notable decline in block production last month. The Bitcoin miner cited increased network difficulty and occasional slowdowns.
Despite network fluctuations, the company is committed to long-term efficiency improvements. It aims to implement strategic upgrades to strengthen its position in the competitive Bitcoin mining industry.
MARA Sees 12% Drop in Bitcoin Production
In January, MARA saw a 12% decline in blocks won compared to the previous month. Coinspeaker earlier that the Bitcoin miner generated 249 BTC blocks in December 2024. This brought the company’s total to 44,893 by the end of the year.
Fred Thiel, MARA’s chairman and CEO, explained that changes in network difficulty and intermittent curtailments primarily caused this drop. After a busy end to 2024, over 100,000 miners were relocated and brought online.
The company’s energized hashrate in January remained consistent with December’s levels. No new miners were introduced during the month. In contrast, other major mining firms, such as Riot Platforms (NASDAQ: RIOT), experienced increased mining volume.
As by Coinspeaker, Riot achieved a higher BTC output, benefiting from optimized energy strategies and reduced slowdowns compared to MARA. This shows how network changes and operations affect different mining companies.
Despite the reduced mining activity, MARA prioritizes upgrading its mining operations to enhance performance. In January, the company converted over 230 containers to immersion cooling at its Wolf Hollow, Texas site.
This technology significantly boosts its uptime and ensures the efficient operation of S21 Pro immersion miners. This marked a significant achievement for the company. The conversion would allow MARA to increase its hashrate without consuming additional power, helping the company maintain its competitive edge.
Simultaneously, MARA is nearing the completion of the transition to S21 Pro miners at Kearney, located in Nebraska. Once fully converted, the site is expected to see significant improvements in fleet efficiency.
Expansion Plans and Sustainable Mining Goals
MARA has set ambitious goals for 2025, focusing on expanding its mining capacity. At the same time, it plans to stick to low-cost, energy-efficient solutions. This is poised to solidify its position as a leader in the Bitcoin mining sector further.
As part of its growth strategy, MARA will continue to optimize its mining fleet and implement technologies that drive long-term success.
Similarly, competitors like Riot and are expanding their mining operations with technological upgrades and energy-efficient solutions. Their approaches to managing energy costs and fleet performance have led to different results in BTC production.
MARA revealed that it will discuss its financial performance and expansion plans more extensively during the earnings call at the end of the month. However, the company warned that investing in its securities carries high risks, so potential investors should review the risks carefully.