The strategic rebrand reflects dual focus on Bitcoin and AI technology, with new orange branding symbolizing crypto commitment.
The Q4 acquisition of 218,887 BTC for $20.5B marks aggressive accumulation phase following Trump’s re-election.
The company raises $15.1B through stock offering in Q4, with additional $2.4B YTD, setting $10B BTC gain target for 2025.
MicroStrategy Inc. (NASDAQ: MSTR), a well-known company that is heavily invested in Bitcoin with an $87.5 billion market cap, has rebranded to “Strategy.” The new identity features Bitcoin-inspired orange branding and the cryptocurrency’s logo.
According to the announcement, Strategy will be described as the world’s first and largest Bitcoin treasury company. The use of the orange color is a representation of Bitcoin, which is heavily dependent on energy and intelligence.
In order to fully appreciate the new name, the company launched a new website with branded merchandise to engage the community. Moreover, MicroStrategy has earned significant recognition in the global cryptocurrency community, more so among Bitcoin investors.
“Strategy is innovating in the two most transformative technologies of the twenty-first century – Bitcoin and artificial intelligence. Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees,” Phong Le, President and CEO of Strategy, noted.
“Strategy is innovating in the two most transformative technologies of the twenty-first century – Bitcoin and artificial intelligence. Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees,” Phong Le, President and CEO of Strategy, .
Michael Saylor, the founder and executive chairman of Strategy, noted that the change of name after 35 years of operation will help showcase the company’s vision of Bitcoin as a strategic investment.
Strategy Releases Q4 2024 Results
As Coinspeaker reported, Strategy has about 471,107 Bitcoins, which represents more than 50 percent of its valuation, at the time of this writing. The company accelerated its accumulation pace in the fourth quarter, especially after the re-election of US President Donald Trump.
For the three months ending on December 31, 2024, Strategy accumulated 218,887 Bitcoins, acquired for about $20.5 billion. For the full year, the company a net gain of about 140,538 BTCs. As a result, Strategy completed the entire year of 2024 with a BTC Yield of 74.3 percent.
During the fourth quarter, Strategy issued 42,308,443 shares of its class A common stock for an aggregate net proceeds of about $15.1 billion. Year-to-date, Strategy has sold an additional 6,487,654 shares of its class A common stock for an aggregate net proceeds of around $2.4 billion. As a result, the company has about $4.3 billion in stocks left to sell pursuant to the equity offering program.
During the fourth quarter of 2024, the company announced a net revenue of $120.7 million, a 3 percent decline year-over-year. Consequently, the company reported a gross profit of $86.5 million.
Forward, the company’s 2025 target is to achieve an annual BTC gain of $10 billion and revised its BTC Yield for this year to at least 15 percent.