TMTG is launching Truth.Fi investment products, including ETFs and SMAs, backed by a $250 million investment custodied by Charles Schwab.
Devin Nunes positions Truth.Fi as an “America First” alternative to mainstream finance, targeting energy, manufacturing, and anti-woke investments.
Trump expands crypto influence with World Liberty DeFi, moving 90% of its $254 million treasury into ETH and WBTC.
Trump Media and Technology Group Corp. (TMTG), the parent company behind Truth Social, is stepping into the financial sector with a lineup of investment products under the Truth.Fi brand. The company has for trademarks linked to exchange-traded funds (ETFs) and separately managed accounts (SMAs), marking a new venture beyond its social media and streaming platforms.
The financial expansion includes products such as the Truth.Fi Made in America ETF, Truth.Fi US Energy Independence ETF, and Truth.Fi Bitcoin Plus ETF. These funds are expected to cater to investors looking for alternatives to mainstream finance, particularly those aligned with “America First” principles. TMTG plans to back the initiative with a substantial $250 million investment, which will be custodied by Charles Schwab, a major player in financial services.
TMTG has also made agreements with Yorkville Advisors, a firm that will play a key role in constructing and guiding investment products through the regulatory process. If approved, Yorkville will act as the Registered Investment Advisor, ensuring compliance and development of these financial vehicles.
Nunes Calls Out ‘Woke Funds’
Devin Nunes, CEO and Chairman of TMTG, stated that the company seeks to provide investors with an alternative to a politically influenced financial system. He emphasized the goal of creating investment opportunities in American energy, manufacturing, and firms offering a competitive edge against woke funds and debanking issues across markets.
“We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market,” Nunes said.
“We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market,” Nunes said.
He also emphasized that TMTG is exploring innovative financial strategies, including bitcoin-related investments. The company is refining its product suite to ensure it aligns with investors who support “America First” principles.
Yorkville President Mark Angelo reinforced that objective, strongly supporting TMTG’s expansion of America First investment vehicles and said:
“Yorkville is pleased to take this next important step with TMTG in its development of America First investment vehicles. We greatly value our position as a strategic financial partner to TMTG and are proud to join with TMTG in the Truth.Fi movement.”
“Yorkville is pleased to take this next important step with TMTG in its development of America First investment vehicles. We greatly value our position as a strategic financial partner to TMTG and are proud to join with TMTG in the Truth.Fi movement.”
Trump’s Growing Crypto Footprint
President Donald Trump has been making waves in the cryptocurrency sector ever since publicly embracing Bitcoin in early 2024. His administration recently signed an executive order to explore a strategic digital asset reserve, signaling a potential shift in federal crypto policy.
One of Trump’s high-profile crypto initiatives, the DeFi protocol World Liberty, recently moved over 90% of its treasury, including significant ETH and WBTC holdings. World Liberty had initially raised just before Trump entered office, though its slowed before surpassing its original fundraising goal.
Reports have also suggested that World Liberty has been in talks with blockchain projects about swapping protocol tokens for a fee, though the team has denied those claims. Meanwhile, Trump-branded products have begun accepting official Trump and Melania memecoins as payment, further integrating digital assets into the president’s business empire.